Dear Subscriber,
Another month rolls by with huge news in the world of Search. Yahoo and Google working together? Microsoft still trying to buy Yahoo! Google changing the rules on AdWords brand bidding.
Check out our tips on corporate blogging in client corner, stay in the know with our Networking briefs, and find out how the change at Google will affect your paid search campaigns and reputation management strategy.
There's always loads going on to fuel the Rocket at Propellernet. We're staying on top of it all, and condensing the most important bits for you here. If you do have anything you want to find out or see in next months newsletter then we'd like know. Infact we dare you to ask us rocket@propellerent.co.uk.
Google allow AdWord bidding on competitors company and brand names
Google have announced that from 5th May 2008, it will once again be possible to bid on third party trademarked brand names via Google AdWords. "Er, so what?" I hear some of you ask. Well, this means anyone will be able to appear on Google using your company and product names in their ads. I bet that has got your attention!
Destroy your enemy by making him a friend
Whilst this may at first strike fear in to your hearts, don’t panic. Unless you have really upset someone – like a trade union
in the case of Marks and Spencer – then Google have technology in place to support you. However, whilst it is effective it doesn’t mean you can ignore this announcement. Reputation management is a key part of the planning behind an effective Paid Search strategy. You'd do well to consider staying close to your competition and you should certainly read the benefits of a Company Blog in Client Corner.
Read more here as Adam Crawford considers the subject in our main article. Or, get in touch to discuss the subject with us.
Have a great month.
|
|
Client Corner:
Succesful blogging for business
Want to know the best way to manage your reputation online? There probably isn't one single answer to this but we sent Lauren Fisher on a social media for business
course to explore the subject further. Her findings? Business Blogging.
As Super Bloggers like Al Carlton lead the way with thousands of readers, businesses can now get closer to their customers and communicate more regularly than ever before. Read our guide to see how a blog can help you achieve this, support your online reputation and increase your natural search rankings.
Blogging for businesses
|
|
|
